Targeting based on intent or presence

专利名称：Targeting based on intent or presence发明人：Amin Charaniya,Aileen Tang,Ankur

Gupta,James Dowdell,Smita Hashim

申请号：US13557452申请日：20120725公开号：US08543459B2公开日：20130924

专利附图：

摘要：Methods, systems, and apparatus, including computer programs encoded on acomputer-readable storage medium, for campaign management. A method includes:presenting a user interface to a sponsor for customizing targeting information for a

campaign including a control for specifying targeting criteria, where at least one

targeting criterion includes a presence of a user in a prescribed geographic location or anindication of an interest by a user in the location; receiving a selection from the sponsorof targeting criteria to be associated with the campaign including a selection of one orboth of user presence and interest; evaluating content delivery options for presentingcontent associated with the campaign including determining for a given content requestwhether a user is present or merely interested in a geographic location; and servingcontent from the campaign when a content item request satisfies the targeting criteriafor the campaign.

申请人：Amin Charaniya,Aileen Tang,Ankur Gupta,James Dowdell,Smita Hashim

地址：Santa Clara CA US,Union City CA US,Bangalore IN,Menlo Park CA US,Saratoga CAUS

国籍：US,US,IN,US,US

代理机构：McDermott Will & Emery LLP

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