专利名称：TARGETING BASED ON INTENT OR
PRESENCE
发明人：Amin Charaniya,Aileen Tang,Ankur
Gupta,James Dowdell,Smita Hashim
申请号：US13557452申请日：20120725
公开号：US20130138500A1公开日：20130530
专利附图：
摘要：Methods, systems, and apparatus, including computer programs encoded on acomputer-readable storage medium, for campaign management. A method includes:
presenting a user interface to a sponsor for customizing targeting information for acampaign including a control for specifying targeting criteria, where at least one
targeting criterion includes a presence of a user in a prescribed geographic location or anindication of an interest by a user in the location; receiving a selection from the sponsorof targeting criteria to be associated with the campaign including a selection of one orboth of user presence and interest; evaluating content delivery options for presentingcontent associated with the campaign including determining for a given content requestwhether a user is present or merely interested in a geographic location; and servingcontent from the campaign when a content item request satisfies the targeting criteriafor the campaign.
申请人：Amin Charaniya,Aileen Tang,Ankur Gupta,James Dowdell,Smita Hashim
地址：Santa Clara CA US,Union City CA US,Bangalore IN,Menlo Park CA US,Saratoga CAUS
国籍：US,US,IN,US,US
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