商务英语市场调查报告

（化妆品市场调查报告）

NAME： 胡玲

营销1091

CLASS：

NUMBER： 20511109127

化妆品市场调查问卷

天使爱美丽，每位女性都是从天而降的天使。为了了解广大女性对化妆品的需求、品牌选择和购买情况，让我们资生堂悠莱品牌为您推出更满意优质的产品，特做此调查。感谢大家的支持！我们将对涉及您个人隐私的回答给予保密。

1、您的年龄（ ）

A，16—25 B，25—40 C，40—55 D，55以上 2、您的月收入（ ）

A，1000元以下 B，1000—1500元 C，1500—2500元 D，2500—3000元 E，3000元以上 3、您使用化妆品的频率（ ）

A，每天 B，偶尔 C， 从不使用 4、您每个月购买化妆品的费用（ ）

A，50元以下 B，50—100元 C，100—200元D，200元以上 5、您经常购买什么类型的化妆品（ ） A，护肤 B，彩妆 C面膜 D，其他

6、您去买化妆品考虑的最主要的因素（ ）

A，功效 B，价格 C，品牌 D，包装E，其他 7、您从什么时候开始使用化妆品（ ）

A，20岁之前 B，20—25岁 C，25—30岁 D，30岁以后 8、您对您的皮肤状况满意吗？（ ）

A，满意B，不满意C，还可以D，很糟糕 9、您现在使用化妆品的主要功效是（ ）

A，保湿 B，美白C，祛斑 D，祛痘 E，其他 10、您现在有什么皮肤问题（ ）

A，皮肤干燥 B，皮肤暗淡无光 C，有眼袋和黑眼圈 D，有痘痘 E，有皱纹 F，皮肤松弛 G，其他

11、您知道资生堂旗下的悠莱品牌吗？（ ） A,知道，在用，觉得还不错

B,知道，听说不错，可是没有适合我这个年龄用的产品 C,听过说，但没用过 D,没听过说

12、您购买化妆品的渠道（ ）

A，商场专柜 B，化妆品专卖店 C，网上订购 D，超市 13、您认为现在化妆品市场存在的最主要的问题（ ）

A，价格非常高 B，假冒伪劣的产品多C，虚假宣传 D，售后服务 E，其他

Cosmetics market survey

In order to know the majority of female demand for cosmetics, The choice of the brand and purchase condition, let the SHISEIDO's Urara launch better quality products , especially for this survey. Thank you for your support!

1、Your name is？（ ）

A，16—25 B，25—40 C，40—55 D，Over 55 2、Your monthly income is ？（ ）

A，Under ￥1000 B，￥1000—￥1500 C，￥1500—￥2500 D，￥2500—￥3000 E，Over ￥3000

3、The frequency you use the cosmetics is ?（ ） A，Everyday B，Sometimes C， Never

4、The cost you buy the cosmetics of each month （ ）

A，Under￥50 B，￥50—￥100 C，￥100—￥200 D，Over￥200元 5、What types of cosmetics do you often buy?（ ） A，Skin care B，Makeup C,Facial mask D，Others

6、What the most important factors do you consider when you go to buy cosmetics ? （ ）

A，Functions B，Price C，Brand D，Packing E，Others 7、When did you start to use cosmetics?（ ）

A，Before 20 B，20—25 C，25—30 D，After30 8、Do you Satisfied on your skin condition?（ ）

A，Satisfied B，Dissatisfied C，Just so so D，Very bad 9、What is the main effect of the cosmetic you using now?（ ) A，keep wetting B，Whitening C，Remove freckle D，Remove acne E，Others

10、What's the main problem of your skin?（ ）

A，Dry B,Dim and dark C，A pouch and black rim of the eye D,With acne E，With wrinkles F，loose skin G，Others 11、Do you know the Urara brand under the SHISHEDO?（ ） A,I Know, in using, feel good

B,I Know,I heard that it is good, but with no products for me C,I have heard it ,but I haven't used it D,I have never heard of it

12、What are the channels you purchase the cosmetics?（ ）

A，Malls counters B，Cosmetics store C，Online D，Supermarket 13、What do you think the main question exists in the market?（ ） A，High price B，Fake and inferior products

C，False propagandas D，After-sale service E，Others

Several important graph analysis

Report on Female Cosmetics

Introduction

The purpose of this report is to get women's demand for cosmetics, brand choice and purchase situation，Let the Urara who under the SHISEIDO brand launch better products which welcomed by consumers，Including the design of product, promotion, channels and price . Findings

The following points summarize our key findings.

First of all, Through this investigation I have find a different age stage of the female for investigation, I found that the women who between 16 to 40 are most likely to use cosmetics, especially young college students and the occupation females, older women don't pay too much attention to skin problems.

Secondly, women's income is proportional to their expenditure in

cosmetics , most women spend in cosmetic over ￥100, women are not hesitate to spend money on the beautification and maintenance of skin，they are basically everyday use cosmetics, especially young girls .Which illustrate that the cosmetic market with unlimited potential.

Thirdly, young women in the purchase of cosmetics, they choose skin care and make-up , such as the female between 16 to 40 ,but the middle-aged women are mostly will not choose makeup products, but the care products and mask..

When women buying cosmetics,they will consider brand and efficiency problem in almost , the packaging is not very important. Young women such as college students will care about the price, because they do not have a fixed income.

Fourth, most consumers is not satisfied on their skin condition, because women are striving for perfection,the people who between 16 to 25 years old tend to choose whitening and acne products,who between 16 to 25 years old choose freckle and whitening products, who over the age of 40 would choose wrinkles products.

In fifth, the Urara , as a child of SHISEIDO brand, young college students have listened to, but there are no products suitable for them, some female in 30 years old are using Urara, and middle-aged women did not heard of the brand.

Finally, the girls between 16 to 25 years old buy cosmetics mostly in the store ,the women who between 25 to 40 buy them in shopping stores, few people accept online consumption. At the same time,the women consumers generally think of that cosmetics market's biggest problem is fake and inferior products, false publicity, and the after-sales service is no guarantee. Conclusions

It was concluded that the Urara has a part of the market, for the young girls should design a low-cost products, mainly the skin-care and

make-up products, and for the occupation females, should be designed to meet their diverse demand, at the same time, we should prevent the fake and shoddy products, and provide good after -sale service. Recommendations

In order to increase the visibility and product sales of Urara ,It is essential to strengthen the publicity.Because a lot of female consumer groups haven't heard of our brand.It would be advised to use poster or the network tools in the campus , with few funds and big utility .However, Urara have not products suitable for women who under 25, we must promote such products, and the price can't be too high, avoid the age of consumers can not accept it.

Secondly, we should be expand the product types and functions on the basis of the original products, such as masks, as well as the products to protect skin to taste.

Thirdly, we should increase sales places, especially in the famous shopping center malls and specialty shops,which not only can increase the grade of our products,but also can increase convenience.

Finally, we must strengthen the product protection consciousness, preventing and combating counterfeit products, never published false conduct propaganda, and pay attention to after-sales service and for the consumer heart with perfect impression.