漓江景区旅游产品创新研究(摘要及目录2)

漓江景区旅游产品创新研究

摘 要

漓江景区作为桂林的核心旅游景区，自然资源赋存度极高，品牌优势突出。但在经历了高速增长后，单一的旅游产品已经不能很好的适应旅游者需求。同时现有发展模式即将遭遇承载力容量的“天花板”，旅游产品创新势在必行。本文通过分析漓江景区现有旅游产品在应对旅游新需求，单一产品模式下景区承载力及生命周期定位两个方面论证产品创新的必要性和紧迫性，进而结合漓江景区的实际情况提出产品创新的思路。

研究分析旅游需求变化，主要依据学术界关于“新旅游者”的相关特征，通过对桂林旅游者的问卷调查，收集相关的人口特征、旅游决策、旅为、受教育水平等信息。通过归纳整理、综合分析目前桂林旅游市场中符合新旅游者特征的游客数量。进而根据学术界对“新旅游者”需求特征的归纳，对照漓江景区的产品现状，分析漓江景区在应对新需求方面的问题。

关于旅游景区承载力的研究方法有很多，本文采用受学界推崇的有逻辑斯缔模型对漓江景区进行承载力研究。但文章并不拘泥于逻辑斯缔模型所得出的结论，文章通过分析指出由于逻辑斯缔模型采用的数据是乘船游江的旅游者接待量，所得出的数据只能证明乘船产品在漓江景区资源条件下的承载力饱和度。并进一步论证在目前漓江产品结构单一的情况下可以作为判断景区生命阶段的依据，但不赞同将逻辑斯缔模型计算出的K值作为漓江景区的最大环境承载量，并用旅游地生命周期理论模型进行解释和印证。

本文用旅游地生命周期理论，论述单一产品模式的漓江景区目前在其发展轨迹中的位置。厘清了旅游地生命周期理论与产品生命周期理论的区别和联系，指出了旅游地在原有发展模式

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遭遇承载力瓶颈的情况下，通过对旅游产品的优化创新，实现可持续发展的可能性。

在详细分析论证的基础上，文章从漓江景区的具体情况出发，结合市场需求提出了关于创新发展的构想及具体建议，并对新构想和建议的可行性与实践效果进行了论述分析。

关键词：漓江景区；新旅游者；承载力容量；产品创新

Research On product innovation of Lijiang River

Scenic Area

Abstract

As the core travel scenic spot of Guilin, Lijiang’s natural resource values are extremely high, and the brand superiority is prominent. But after high-speed growth, the sole traveling product couldn’t adapt to the current tourists’ demands. At the same time, the development model is about to experience the capacity of carrying capacity \"ceilinghe tourism product innovation is imperative. The paper analyzed existing traveling products situation of the Lijiang River scenic area, and under the Sole Product Mode situation, the scenic area supporting capacity and the life cycle position. It pointed out the urgency of the innovation of the traveling products in the scenic spot. Based on detailed analysis, this paper put forward suggestions in innovating the products of the Lijiang River scenic spot.

Based on the related characteristics of “new tourist” which made by the

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academic circles, the changes of tourists’ demand is studied. Through questionnaire investigation of the tourists' in Guilin, relevant information is collected. According to the of analysis the characteristics of \"New Tourists \"and the current situation of Lijiang River scenic spot , the current problems which Lijiang River scenic spot are faced were analyzed.

There are a lot of research approaches about travel scenic spot capacity of carrying capacity. This paper used the Logistic Model as a tool to studied the capacity of Lijiang River. It was pointed out that because Logistic Model only adopted the number of the travelers on the pleasure boats of Lijiang, the data could only prove the capacity saturation based on current resources of the Lijiang River. Furthermore, it was pointed out that the K value demonstrated by the model could not be considered as the maximum capacity of Lijiang River scenic spot. .

This paper used the Tourist Area Life Cycle Theory to research the sole product pattern position situation of the Lijiang River scenic spot. The difference and relation between the Traveling life cycle theory and product life cycle theory was also distinguished. It was pointed out that when the original development pattern meeting the “choke point”, through to optimized and innovation the traveling product, possibility what the spot realizes the sustainable development. Based on detailed analysis, this paper put forward suggestions in innovating the products of the Lijiang River scenic spot.

Key words: Lijiang River scenic area; new tourist; carrying capacity; product innovation

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目 录

1 漓江风景区概况………………………………………………7

1.1 关于“漓江景区”的界定………………………………… 7

1.2漓江景区旅游资源概况…………………………………………7

1.3漓江景区旅游资源开发利用现状…………………………7

2 漓江旅游产品的现状分析…………………………………8

2.1研究方法和研究意义 ………………………………………8

2.2漓江景区现有产品概况与分析……………………………8

2.2.1漓江景区现有产品概况…………………………………8

2.2.2 乘船游江产品的分析…………………………………9

2.3漓江景区近年来游客接待量的比较分析 …………………9

2.4关于“新旅游者”的调查分析 ……………………………11

3 运用逻辑斯缔模型对漓江景区生命周期的研究分析………14

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3.1逻辑斯缔理论简介…………………………………………14

3.2运用逻辑斯缔理论对漓江景区游客接待量的分析…………15

3.2.1拐点法确定K值……………………………………………16

3.2.2运用四点计算K值…………………………………………17

4 漓江旅游产品创新构想………………………………………19

4.1漓江旅游产品创新总体构想 ………………………………19

4.2 关于漓江旅游产品创新及产品供给的具体思路…………20

4.2.1放宽资源视角进行创新…………………………………20

4.2.2对现有的产品进行优化升级……………………………21

4.2.3充分利用景区内的民风民俗资源，丰富产品类型………23

4.2.4与文体活动相结合，通过节庆策划开发新产品 ……… 24

结语………………………………………………………………24

参考文献…………………………………………………………26

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附录：旅游者在桂林旅游情况调查表

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